Creative writing, storytelling

How to get a message across, in a world with overloads of information? The art of storytelling or literary journalism, is an important part of media communication. Storytelling has proved to be efficient in gaining readership/viewers since it resonates more easily with people’s own experiences or allows for identification. JMIC staff qualifications in this respect include both research and journalistic experiences of storytelling, and courses include several exercises, including “storytelling nights”, where the deep-rooted oral tradition is cherished.